Different stages need different signals
A measurement map for this note’s four lifecycle categories
STAGE
QUESTION
EXAMPLE SIGNAL
Acquire
Can people find us?
Qualified visits
Activate
Do they reach value?
First useful action
Retain
Do they return?
Use in a later period
Monetize
Does value earn revenue?
Completed purchase
Define the event, eligible users and time window first. These categories do not require a fixed journey order.
Conceptual illustration • not measured data