Turn an initiative into a testable claim
An illustrative experiment using this note’s Goals–Actions–Metrics–Experiments
Goal: help users complete setup
Hypothesis: a clearer first step helps users reach the core task.
ACTION
Change one part of the setup experience.
Randomly assign eligible users
Control
Current setup
Treatment
Revised first step
Metrics before launch
Compare completion; also inspect errors and time to finish. Define the analysis window and uncertainty before deciding.
Conceptual illustration • not measured data