Scan outside the organization
Six lenses on the environment around a strategic decision
Political
Policy direction and trade rules
Economic
Prices, rates and spending
Social
Demographics and expectations
Technological
New capabilities and substitutes
Legal
Duties, contracts and constraints
Environmental
Resources, climate and physical risks
What changes this decision?
Record the evidence, timing and implication of each factor. A scan identifies questions; it does not predict the future.
Conceptual illustration • not measured data